Masters of Scale

Masters of Scale by WaitWhat


Award-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes. 

Our two formats help tell the complete story of how a business grows, survives and thrives, and the mindsets of growth that keep leaders in the game.

On each episode of our classic format, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — proves an unconventional theory about how businesses scale, asking his guests to share their stories of entrepreneurship, leadership, strategy, management, fundraising. You’ll hear the human journey too — failures, setbacks, learnings. 

From our Rapid Response format, you can expect real-time wisdom from business leaders in fast-changing situations. Hosted by Bob Safian, past editor in chief of Fast Company, these episodes tackle crisis response, rebuilding, diversity & inclusion, leadership change and much more. 

Categories: Business

Listen to the last episode:

How do you reinvent a world-renowned automaker for an all-electric future? At Mercedes-Benz, CEO Ola Källenius has set the jaw-dropping goal to put fossil-fuels in the rear-view mirror by 2030 — ahead of other competitors and well ahead of Paris Climate Accords recommendations. Pushing the company’s tech, customers, and workforce to operate in a new gear, Källenius says, is repositioning Mercedes for whatever challenges and opportunities are ahead. From strategizing for the luxury market — balancing volume with desirability — to grappling with the complications of economic disruption, Källenius takes us inside the epic transformation of an iconic brand.  Read a transcript of this episode: Subscribe to the Masters of Scale weekly newsletter at See Privacy Policy at and California Privacy Notice at

Previous episodes

  • 364 - Rapid Response: Risking an iconic brand — and $40b — in a race to go all-electric, w/Mercedes-Benz CEO Ola Källenius 
    Fri, 02 Dec 2022
  • 363 - Need to Know: Elon Musk at Twitter, Bob Iger’s return to Disney, FTX’s bankruptcy, and more, w/Reid & Bob 
    Wed, 30 Nov 2022
  • 362 - 79. Disney’s Bob Iger: How acquisitions become an ecosystem, part 2 
    Sat, 26 Nov 2022
  • 361 - 77. Disney’s Bob Iger: How acquisitions become an ecosystem, part 1 
    Wed, 23 Nov 2022
  • 360 - How to unite a team around a shared mission: A story from Yo-Yo Ma on Spark & Fire 
    Mon, 21 Nov 2022
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